Entrepreneurship 2015
During the summer semester of 2015, I took a course in Entrepreneurship offered by the School of Design. Our class collaborated with the owners of a local Cincinnati shop, MiCA 12/v, with the goal of creating a unique product specifically for the MiCA customer.
FRONT | Flat view of postcard before printing process.
BACK | Flat view of postcard before printing process.
Design of the back label for packaging and instructions.
Class Presentations
As the semester and my project progressed, I gave several presentations to my class and the owners of MiCA 12/v in order to receive feedback and direction for my designs. Feel free to click through the full PDF presentations below.
initial presentation
During the first week of the class, I was assigned to visit the MiCA 12/v store location and take pictures of their displays, view other products they sell, and get the overall "feel" of the store and who the target customer is.
product proposal
After much research, ideation, and journaling - I presented three persona identities and product directions.
final product presentation
At this stage, my product was completely finished, and this was the final class presentation to propose my design to be sold in the store.
Process Book
